We may collect or process the following categories of personal information depending on how you interact with our Services:

• Contact details: Name, address, billing/shipping address, phone number, and email.
• Financial information: Credit/debit card numbers, transaction details, and payment confirmation.
• Account information: Username, password, security questions, and settings.
• Transaction information: Items viewed, cart contents, wishlist, purchases, and returns.
• Communications: Information included when contacting customer support.
• Device information: IP address, browser type, network connection, and unique identifiers.
• Usage information: How and when you interact with or navigate the Services.

• Directly from you: When you create an account, use the Services, or communicate with us.
• Automatically: Through cookies and similar technologies from your device.
• From service providers: When they process information on our behalf.
• From our partners: Or other authorized third parties.

• Provide & Tailor Services: Processing payments, fulfilling orders, managing accounts, and customizing your shopping experience.
• Marketing & Advertising: Sending promotional communications and showing targeted online advertisements based on your activity.
• Security & Fraud Prevention: Authenticating accounts, securing payments, and investigating fraudulent or malicious activity.
• Communicating: Providing customer support and responding to inquiries.
• Legal Reasons: Complying with applicable laws, legal processes, and enforcing our terms of service.

• With Shopify, vendors, and third parties performing services on our behalf (IT, payment processing, cloud storage).
• With business and marketing partners for personalized advertising. You can opt-out of targeted ads here.
• When you consent or request disclosure to third parties (e.g., social media logins).
• Within our corporate group or affiliates.
• In connection with business transactions (mergers) or legal obligations (subpoenas, terms enforcement).

Our store is hosted by Shopify, which processes personal information to provide and improve the Services. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy. Depending on your location, you may exercise certain data rights via the Shopify Privacy Portal.

The Services may provide links to platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. You should review their privacy and security policies before providing any information.

The Services are not intended for children under the age of majority. We do not knowingly collect, "share", or "sell" personal information of individuals under 16. If a child has provided us with their data, guardians may contact us to request deletion.

• Access & Delete: Right to request access to or deletion of your personal information.
• Correction & Portability: Right to fix inaccuracies or transfer your data to a third party.
• Opt-Out: Right to opt out of the "sale" or "sharing" of data for targeted advertising. We honor Global Privacy Control (GPC) signals.
• Communication Preferences: You may unsubscribe from promotional emails at any time.

We implement safeguards, but no security is impenetrable. Avoid sending sensitive information over unsecure channels. We retain data as long as needed to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

We may transfer and process your data outside your resident country. For transfers outside the UK or EEA, we rely on recognized mechanisms like the European Commission's Standard Contractual Clauses to ensure adequate protection.

If you have complaints about our data processing, please contact us first. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority. EEA authorities can be found here.

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Revisions will be posted on this website with an updated date.